
Personio - $138K ARR
Messaged the Localization Manager on LinkedIn. I read from their CEO they were preparing for an IPO, profitability was paramount.
It was all about saving money vs an expensive, fragmented setup in the run-up to profitability. The deal stalled when they laid off 10% of staff at the end of the year, including a key champion (Head of UX). I helped the remaining manager multi-thread to the CPO, and also surfaced their International Marketing Director, a former Lilt user, who backed us internally. Beat out build-vs-buy decision.
We replaced a messy mix of traditional agencies and tools, and uniquely, allowed them move workflows to AI-only with verifiable model training and analytics. When their finance team worried about paying for two tools at once during the switch, I protected our price by letting them draw down consumption rather than pay in one go.




